Marketing Strategist • Business Development • Branding

Srikar Kanda

Marketing Strategist for SMEs — Turning Brand Stories into Profitable Growth.

Marketing Consultant | Marketing & Branding Consultant. Over 18+ years driving business development, retail operations, sales & marketing, merchandising, client relationships, and team leadership.

View My Work Contact Me

About Srikar

18+ Years of Driving Business Growth

Business Development, Retail, Sales & Marketing Experience

Experience of over 18+ years in handling various facets of Business Development & Retail Functions inclusive of Operations, Sales & Marketing, Merchandising, Client Relationship Management, and Team Management.

With a strong foundation in retail functions and a proven track record in sales & business development, Srikar has driven commercial performance, turnover growth, and profitability across diverse business verticals.

His expertise spans visual merchandising, marketing operations, market development, client servicing, and relationship management — underpinned by strong team leadership and strategic planning capabilities.

Currently serving as Executive Director at BNI India, leading regional operations and driving networking excellence across the East Godavari region.

Through strategic business networking, he has facilitated over ₹660 crore in business for 260+ business owners across the East Godavari district.

18+

Years Experience

20+

Years Leadership Journey

Multiple

Marketing & Business Roles

Marketing Strategist & Business Development Leader

Career

Professional Journey

A timeline of leadership roles across marketing, retail, and business networking

May 2019 – Present

Executive Director

BNI India Official

Details

Jan 2018 – May 2019

Marketing Consultant

BNI India Official

Details

Sep 2015 – Dec 2017

Brand Marketing Manager

V Connet Marketing

Details

June 2014 – Sep 2015

Chief Manager Marketing

Spencer's Retail Limited

Details

Nov 2011 – May 2014

Sr. Manager - Marketing

Spencer's Retail Limited

Details

Apr 2009 – Oct 2011

Regional Manager - Marketing

Spencer's Retail Limited

Details

May 2006 – Mar 2009

Assistant Manager - Marketing/Operations

Spencer's Retail Limited

Details

Aug 2004 – Apr 2006

Officer - Marketing

Spencer's Retail Limited

Details

Education

Academic foundation in commerce, business, and retail management

Ph.D. - Retail Management

Andhra University

Specialization: Rural Retailing

Jan 2022 – Present

M.B.A.

Andhra University

Retail Management

2008 – 2010

Commerce

Andhra University

Bachelor of Commerce

1999 – 2001

Expertise

Core Expertise

Key competencies honed over 18+ years of business leadership

Strategy

Retail

Sales

Marketing Management

Brand Management

Marketing Communications

Merchandising

Marketing

Direct Marketing

CRM

Team Management

Business Planning

Marketing Strategy

Market Analysis

Business Development

Management

Recognition

Achievements & Recognition

Honors and milestones earned through dedication and excellence

BNI India Core Value Award — Positive Attitude

2026

Award 2026

BNI India Core Value Award — Positive Attitude

Honored and grateful to receive the BNI Core Value — Positive Attitude Award 2026 at BNI India. This award recognizes unwavering positivity, resilience, and an uplifting approach to business networking and leadership.

Regional Recognition

National

4 Regional Awards at the National Level

BNI East Godavari Region Tri-Cities received 4 regional awards at the national level — a testament to the collective effort, networking excellence, and business referral culture fostered across the region.

BNI

BNI Activities

Driving networking excellence in the East Godavari region

Rajahmudy's Biggest Networking Event

Building the Largest Business Networking Community

280+ members and visitors participated in Rajahmundry's biggest networking event, bringing together entrepreneurs, business leaders, and professionals to forge meaningful connections and drive referral-based business growth.

ConnectCollaborateCreate Business Opportunities

Rajahmundry's Biggest Networking Event with BNI members and visitors

BNI Rajahmundry's Biggest Networking Conclave 2025 presentation

BNI Rajahmundry networking team group photo

Leadership

Leadership & Networking

Leading India's premier business networking organization

BNI India Official

Executive Director

May 2019 – Present

Leading BNI operations as Executive Director, driving regional business networking excellence, chapter growth, and member success across the East Godavari region.

BNI India Official

Marketing Consultant

Jan 2018 – May 2019

Served as Marketing Consultant, building and scaling BNI chapters, facilitating high-impact networking events, and fostering referral-based business culture.

Testimonial

Recommendations

Feedback from a professional colleague and direct manager

Have known Srikar for about 9 years. Srikar's knowledge in the area of Marketing & processes is admirable. He is extremely focussed and attention is detail is an area of strength. Srikar is completely a people's person and is great at relationship management.

Prasad GSN

Get in Touch

Let's Connect

Start a conversation about marketing, branding, or business growth

Interested in marketing strategy, branding, business development, or professional networking? Let's start a conversation.

Connect on LinkedIn

East Godavari, Andhra Pradesh, India